Sirius XM is circling the drain. Which is sad as it is an awesome concept and service, they did well we delivery and have devices that let you save and playback songs you listened too much like an iPod but no PC. Great sound quality and coast to coast coverage and ability to listen to one station the whole time with no to minimal interruption, as well as specialized programming for things like sports and news that are not in all markets.

I think I have some ideas that could help their situation.

• Instead of raising rates lower them or make them free and start airing commercials like current terrestrial radio.


• Get Viacom, Clear Channel and the likes to invest heavily and provide more content.


• Provide the ability like with satellite TV to get TV local stations delivered via the service or subscribe to stations out of the market area. Since I moved to Eugene I have nearly stopped listening to the radio all together but there are stations in Portland, Seattle, and Southern California I'd listen to if I had the choice. This of course would be dependent upon a deal or partnership with companies like Viacom and Clear Channel.


• Let some talent go or pay them less. Paying Howard Stern 100 Million a year isn't making you profitable, frankly I'm not sure anyone should make that much money for talking for a living. Hell give me a paltry two million one time and I will work for you for the rest of my life.

I mean it's fairly obvious their current business plan isn't working out for them and the merger didn't fix anything either so maybe they should change their business plan.